As far as I understand their concept, it is similar to Google Chrome, except that the rendering and JavaScript engine runs inside a dedicated hardware box. Whether that really properly isolates multiple HTTP sessions/HTML windows from each other is unclear, but it certainly isolates the HTML renderer, the JavaScript engine and all the other plumbing (HTTP, SSL/TLS code etc) from the host machine. Which is in general a good concept, because the Google Chrome Engine cannot be completely isolated in Windows (it can still access FAT file systems (e.g. USB memory sticks), for example).
I am not sure this solution provides any benefits compared to a good AppArmor profile on Linux, though.
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